These are rather large, but we would really appriciate if you could read them.
However, after running an affiliate site myself I can understand that you may not have time to cover off every single T and C for every single merchant, so if all else fails please read our important page.
These are the things we will be monitoring so keep away from those and we will all be happy bunnies.
Please read this agreement carefully before registering and using the Affiliate programme. By
clicking the "I have read and accept the Crown Bingo Service Agreement" box at
the bottom of the signup page, you indicate your acceptance of this Agreement and
its terms and conditions. If you do not accept these terms and conditions you will not
be allowed to participate in the Affiliate programme.
1.1 This Service Membership Agreement (the "Agreement") is made between
Crown Bingo Ltd, (Company Number 4648142) (“Crown Bingo”) and you, as user
of the “Affiliate programme” (“the Affiliate”).
1.2 In this Agreement, the following words and expressions shall have the
following meanings:
1.2.1 “Account”: the account set up for each Affiliate by Crown Bingo for purposes of
tracking and accumulating Commissions earned.
1.2.2 “Affiliate Property”: one or more affiliate web sites, or other venues for the
display of Links, to the extent approved by Crown Bingo.
1.2.3 “Affiliate Website(s)”: the specific web site or web sites an Affiliate provides
to Crown Bingo as the location of Links, to the extent that such sites
are approved by Crown Bingo.
1.2.4 “Applicant”: an entity that wishes to become an Affiliate.
1.2.5 “Code of Conduct”: the obligations of the Affiliate detailed on
the Schedule (as amended from time to time) which are a condition of the
Agreement.
1.2.6 “CPA” (commission per acquisition): a Commission payment contingent on a Visitor reaching CrownBingo.com through a Valid Click, and staking the specified amount in the Relevant Period.
1.2.7 “Rev Share” (Revenue Share): a Commission payment contingent on a Visitor reaching CrownBingo.com through a Valid Click, depositing and staking the specified amount and then calculated as a percentage of their gaming profit.
1.2.8 “the Commission”: the monies (either following a valid CPC or CPA) earned by an Affiliate in exchange for directing Visitors to a Merchant’s Website.
1.2.9 “Links”: the hyperlink references (whether text, button, banner, or any other acceptable format) from Affiliate Properties to crownbingo.com.
1.2.10 “crownbingo.com”: the website owned or operated by Crown Bingo.
1.2.11 “Relevant Period”: the time period to be considered when determining whether an Affiliate earns a Commission based on a player staking the specified amount. The Relevant Period will be agreed, on a case by case basis between the Affiliate and Crown Bingo.
1.2.12 “Affiliate programme”: the online marketing system provided byCrown Bingo.
1.2.13 “Affiliate programme Website”: means Crown Bingo’s extranet system which operates the
Affiliate Programme.
1.2.14 "Visitor": means any person or entity that clicks on a Link.
1.2.15 "Valid Click”: a click which a bona fide user voluntarily makes on an Affiliate link within an Affiliate Property, in order to access crownbingo.com. Valid Clicks only include clicks consistent with this Agreement and Code of Conduct.
1.2.16 “gaming profit”: means the ammount earned by Crown Bingo after all costs are removed. Including but not limited to; promotional adjustments, bank charges, software provider charges.
1.2.17 “Gaming Stake” or “Stake”: the amount bet by a player on the Crown Bingo Platform.
1.2.18 “Player”: A visitor who has registered with Crown Bingo and intends to play on the Crown Bingo Platform
2.1 To apply to join Crown Bingo, an Applicant must complete the application procedure.
2.2 Each Applicant must provide the domain names of all websites on which it seeks to place Links. If the Applicant proposes to use other methods to place Links, the Applicant must disclose details of those methods.
2.3 Each Applicant must provide Crown Bingo with its physical address. PO boxes and other mail forwarding services are not allowed.
2.4 If the Applicant is a company or LLP, the Applicant must inform Crown Bingo of its registered office and registration number;
2.5 Applicants may only participate in the Affiliate programme after attaining 18 years of age.
2.6 It is each Affiliate’s responsibility to (if necessary) register for VAT, and once registered to promptly inform Crown Bingo of its VAT registration number.
2.7 Crown Bingo will decide at its discretion whether any Applicant will be permitted to become an Affiliate.
2.8 Crown Bingo may monitor the Affiliate’s Websites and any Links.
2.9 Commission type cannot be altered once decided when opening an account.
3.1 An Affiliate may place links only on its Affiliate Properties, including its Affiliate Websites and any other venues provided to and approved by Crown Bingo. Each Affiliate may at any time place and remove whatever Links it so elects.
3.2 Links must not mislead Visitors. Links may only be placed with the intention of delivering Valid Clicks.
3.3 Affiliates must not “spam” or use unsolicited email. If Crown Bingo discovers that an Affiliate is “spamming” or using unsolicited email, Crown Bingo will immediately terminate that Affiliate’s participation in the Affiliate programme.
3.4 The Affiliate agrees to keep its password secure.
3.5 The Affiliate agrees not to select the name of another person with the intent to impersonate that person or deceive other users as to the Affiliate’s true identity.
3.5.1 The Affiliate agrees to provide Crown Bingo accurate, complete and non-misleading information regarding the Affiliate’s identity and practices.
3.5.2 The Affiliate agrees to keep its submissions to Crown Bingo up to date, including updates as to Affiliate Websites and Affiliate Properties.
3.6 The Affiliate acknowledges that Crown Bingo shall act upon any information or instructions that Crown Bingo reasonably believes comes from the Affiliate. Crown Bingo shall not be liable to the Affiliate if it transpires that the information has come from another source.
3.7 The Affiliate shall immediately notify Crown Bingo by email at affiliates@crownbingo.com if:
3.7.1 the Affiliate believes that any unauthorised use has or may be made of the password referred to in clause 3.4;
3.7.2 the Affiliate suspects or is aware of any other actual or possible abuses of the Affiliate Programme.
3.8 The Affiliate agrees to not disrupt the Affiliate programme by hard coding any banners or buttons which the Merchants may make available to the Affiliate. Any breach of this clause 3.8 will:
3.8.1 lead to Visitors receiving inaccurate information and crownbingo.com consequently being brought into disrepute;
3.8.2 entitle Crown Bingo to terminate the Agreement pursuant to clause 10.3.
3.9 All content that the Affiliate provides to the Affiliate programme must be owned by the Affiliate.
3.10 The Affiliate must not bid on the brand name 'Crown Bingo' or any similar terms via any paid per click marketing without express written permission from Crown Bingo.
4.1 The Affiliate covenants with Crown Bingo to adhere to the Code of Conduct.
4.2 Crown Bingo reserves the right to modify and update the Code of Conduct from time to time so that the Code of Conduct reflects, to the extent possible, ethical practice in light of changing technology. Crown Bingo will place the updated Code of Conduct on the Affiliate programme Website. It is the Affiliate’s responsibility to review the Code of Conduct and remain aware of such changes.
5.1 Once a Visitor performs a Valid Click followed by meeting the time and stake requirements. Crown Bingo will place the appropriate Commission into the Account.
5.2 Rev Share payment details:
5.2.1 Your Commission shall be defined as the compensation due to you based on a percentage of gaming profit generated by visitors who have been directed to crownbingo.com with a valid click.
5.2.2 In the event that you carry a negative commission balance at the end of a month, your negative balance will be reset to zero at the beginning of the following month. However, if the negative balance is a result of a chargeback adjustment, it will be carried over until this negative amount is cancelled out by positive earnings.
5.3 CPA payment will be given when the wagering criteria has been met within the specified time period and will be based on figures displayed in your account.
5.4 Commissions earned in the previous month will be paid once a month between the 1st and 15th of the following month.
5.5 Statistics are collected and calculated by Crown Bingo and will be the only valid statistics used by Crown Bingo when determining these Commissions.
5.6 If such payments are not “banked” by the Affiliate within six months then Crown Bingo
will be entitled to retain such monies.
5.7 Commission shall not be paid to the Affiliate if the balance of the Affiliates Account is less than (if paid by credit transfer) £25 or (if paid by cheque)
£100. Any amounts below these thresholds shall remain in the Affiliates Account.
5.8 The Affiliate recognises that Crown Bingo may change or discontinue Commission payments at any time. Crown Bingo is responsible for informing the Affiliate of any such changes.
5.9 This agreement also acts as a self-billing agreement between the Affiliate and Crown Bingo.
5.10 The Self Biller (Crown Bingo) agrees to:
5.10.1 To raise self-billed invoices in respect of Affiliates commission until the Agreement is terminated.
5.10.2 To complete self-billing invoices showing the Affiliates name, address and VAT registration number, together with all the other details will consitute a full VAT invoice.
5.10.3 To make a new self-billing agreement in the event that their VAT registration number changes.
5.10.4 To inform the affiliate if the issue of self-billed invoices is outsourced to a thrid party.
5.11 The (self-billee) Affiliate agrees:
5.11.1 To accept invoices raised on their behalf until this contract is terminated.
5.11.2 Not to raise invoices for the transactions covered by this agreement.
5.11.3 To notify Crown Bingo immediately if they
change their VAT number
cease to be VAT registered
sell their business, or part of their business.
5.12 In addition, statements may be adjusted by us from time to time to reflect overpayments, customer chargebacks and/or credits or underpayments.
6.1 The Affiliate in pursuant to the Data Protection Act 1998 gives its consent for information submitted in the application to the Affiliate programme data being held by Crown Bingo.
7.1 Crown Bingo reserves the right to change, modify, add or remove portions of this Agreement at any time. Furthermore, Crown Bingo may add to, change, suspend or discontinue any aspect of the Affiliate programme at any time. In either case Crown Bingo will notify the Affiliate via email, newsletter or the Affiliate programme Website of such changes. On receipt of such notice, the Affiliate may immediately withdraw from the Affiliate programme by giving Crown Bingo written notice. If no such notice is given to Crown Bingo within one week, then the Affiliate will be deemed to have consented to the changes. Notwithstanding the foregoing, Crown Bingo may update of the Code of Conduct as set out in clause 4.2.
7.2 If Crown Bingo discovers a breach of this Agreement, Crown Bingo may suspend the Affiliate’s account and/or remove or disable any Links. In such circumstances, pursuant to clause 10.3, Crown Bingo may withhold any money that would otherwise be due to the Affiliate from use of the Affiliate programme prior to termination.
8.2 Crown Bingo shall not be liable for (i) any indirect, special, incidental or consequential loss of any character arising out of the use of or inability to use the Affiliate programme or any information provided on the Crown Bingo website or any other hyperlinked website, including, without limitation, damages for loss of goodwill, lost profits, business interruption, loss of programmes or other data on Affiliate’s information handling system or otherwise, even if Crown Bingo has been advised of the possibility of such damages or (ii) any claim attributable to errors, omissions or other inaccuracies in the website or any hyper linked website.
8.4 Nothing in this clause 8 excludes liability for fraudulent misrepresentation or death or personal injury caused by Crown Bingo’s negligence.
8.5 The Affiliate will indemnify, defend, and hold harmless Crown Bingo and its, officers, directors, employees and agents from and against any and all liability, claims, losses, damages, injuries or expenses (including reasonable solicitor's fees) directly or indirectly arising from or relating to any matter related to this Agreement or the subject matter hereof and any dispute relating thereto.
9.1 The following information may be posted on the Crown Bingo Affiliate programme Website:
9.1.1 The Affiliate’s identity as one of the entities that has subscribed to the Service;
9.1.2 any information (other than information expressly marked as being confidential) that is disclosed by the Affiliate to Crown Bingo.
9.2 In order to enable Crown Bingo to improve, promote and/or market the Affiliate programme, Crown Bingo may produce statistics or summaries relating to the use of the Affiliate programme. None of this information shall identify the Affiliate.
9.3 Crown Bingo may contact the Affiliate by email, telephone or post for feedback regarding the Affiliate programme.
9.4 Crown Bingo shall keep all information submitted by the Affiliate confidential except as provided within this Agreement.
9.5 The confidentiality obligations in this clause 9 shall not apply to the following information:
9.5.1 any information which comes into the recipient party’s possession (from someone other than the party disclosing the information in question) with no obligation of confidentiality attached;
9.5.2 any information which is disclosed with the prior approval of the disclosing party;
9.5.3 information which is either in the public domain or comes into the public domain through no act or omission of the party receiving the confidential information.
9.6 The Affiliate shall keep all information disclosed to the Affiliate by Crown Bingo relating to Crown Bingo’s business confidential unless one of the exceptions stated in clause 9.5 shall apply.
10.1 This Agreement shall commence on the date of this Agreement.
10.2 This Agreement may be terminated by either party at any time if one month’s written notice is given.
10.3 Either party may terminate the Agreement immediately if the other party is in breach of its obligations. In accordance with clause 7.4, if Affiliate is in breach, Crown Bingo shall retain any Commissions that would otherwise be due to the Affiliate.
10.4 If the Affiliate accepts that if it (as a member of the Affiliate programme) acts fraudulently then Crown Bingo shall terminate the agreement and in addition to the provisions of clause 10.3 will also be entitled to retain the balance in the Account.
10.5 The termination of this Agreement shall not limit the enforceability of any of the rights or obligations of the parties that accrued before the termination date.
11.1 Upon the termination of the Agreement, the Affiliate shall immediately remove all Links from its sites. The Affiliate shall not be entitled to any Commission made on sales after the termination date.
11.2 Clauses 9.6 and 11.3 shall survive the termination of this Agreement.
11.3 The Affiliate shall acquire no rights following the termination of this Agreement to use any (1) registered or unregistered trade marks or design rights (2) domain names (3) any text, or images, banners (4) any other works created by or for Crown Bingo.
12.1 This Agreement is personal to Affiliate.
12.2 Except as provided for in clause 7.1, all notices proceedings or other formal documents to be served by either party on the other shall be delivered by hand or by recorded delivery to the other’s address and all notices shall be deemed to be received upon delivery.
12.3 This Agreement sets out the entire agreement and understanding between the parties. No other representation or statement (excluding those which are fraudulent), whether or not in writing, shall form a term of this Agreement.
12.4 Neither party shall be liable hereunder by reason of any failure or delay in the performance of its obligations hereunder on account of strikes, shortages, riots, insurrection, fires, flood, storm, explosions, acts of God, war, governmental action, labour conditions, earthquakes or any other cause which is beyond the reasonable control of such party.
12.5 This Agreement is governed and construed in accordance with the laws of England. The parties submit to the exclusive jurisdiction of the English courts.
12.6 No third party shall acquire rights pursuant to the Contracts (Rights of Third
Parties) Act 1999.
This Code of Conduct (as amended from time to time by Crown Bingo) is part of this Agreement. If an Affiliate breaches these rules, then Crown Bingo may terminate the Agreement or the Affiliate’s participation in the affiliate programe. Pursuant to clause 10.3, Crown Bingo may also withhold Commissions from the Affiliate.
1.1 An Affiliate may place Links on its own Website(s), after providing the domain name(s) of those site(s) to Crown Bingo. If an Affiliate seeks to place Links in any other location, the Affiliate must provide that location to Crown Bingo and obtain Crown Bingo’s permission for the use of such placements.
1.2 The Affiliate agrees not to provide Crown Bingo with any information or material that infringes the rights of any other person (including any intellectual property rights). The Affiliate further acknowledges to at all times respect the intellectual property and other rights of Crown Bingo.
1.3 Affiliate’s Website(s) must reflect favorably on Crown Bingo. Affiliates agree not to provide, promote, distribute, place or otherwise publish any content which is libellous, defamatory, obscene, pornographic, abusive, or otherwise objectionable, fraudulent or violates any law. Affiliates further agree not to place Links on any Websites that are pornographic (or display pornographic material or advertisements); that promote or
condone violence, bigotry or hatred; or that promote any illegal activity including (but not limited to) warez, cracking, ROM or emulator sites, or hacking. As Crown Bingo is not in a position to review all information provided or used by Affiliates, each Affiliate remains solely responsible for the content of its website.
1.4 Affiliate Website(s) must conform to good advertising practices. Affiliates must not support, advertise, or promote downloadable advertising software (commonly known as “adware” or “spyware”), whether by promoting those applications on Affiliate Website(s) or in any other way.
1.5 Affiliates must ensure that any information on the Affiliate’s website which refers to any Crown Bingo's services is accurate, comprehensive and not misleading.
2.1 Affiliates must act ethically and reasonably in their use of the Affiliate programme and their provision of Visitors to crownbingo.com. Affiliates must not do anything (or cause or permit anything to occur) which will cause Crown Bingo to pay Commission to an Affiliate on sales which the Affiliate did not procure legitimately.
2.2 A commission is only due to an Affiliate when the Affiliate procured a Visitor who actually and intentionally access crownbingo.com by means of a Valid Click from an Affiliate Property.
2.3 Affiliates must not use spyware, adware, malware, robots, forced clicks, automatic openings, automatic cookie dropping, or cookie stuffing.
2.4 Each Affiliate is responsible for the quality and origin of the traffic it provides to Crown Bingo. Pursuant to clause 1.1 of this Code of Conduct, traffic origins must be disclosed to Crown Bingo. Even if Crown Bingo grants an Affiliate permission to acquire traffic through third party suppliers, the Affiliate remains responsible for the quality and origin of that traffic.
2.5 Affiliates must not place any software on a Visitor’s personal computer which may override cookies or promote or display Links (whether “adware,” “spyware,” “shopping assistant,” “price comparison,” “reminder,” or otherwise), nor may Affiliates use any such software placed by others.
2.6 Affiliates must not purchase, license, or operate any domain name which is confusingly similar to the URL of any Merchant’s Website.
2.7 These prohibitions are not exhaustive. If an Affiliate violates the spirit of these requirements, or if Crown Bingo otherwise regards an Affiliate’s behaviour as unethical, Crown Bingo may terminate that Affiliate’s participation in the Affiliate programme and withhold Commissions pursuant to clause 10.3 of the Affiliate programme Agreement. Crown Bingo’s decision in this regard will be final and not subject to scrutiny or challenge.
3.1 Affiliates are requested to adhere to our strict PPC policy. Crown Bingo Affiliates should not register or attempt to register any trade marks or names that contain or are deceptively similar to the name CROWN BINGO or any other related brands, logos or trade marks.
3.2 Compliance with the European directives is required from our affiliates. Find more details here: http://www.spamlaws.com/
That's it! If you got this far well done, go and have a cup of tea you deserve it!